Google to Require Retailers to compensate

Google Inc., GOOG -1.70% in the field of a move to squeeze new money shown of its lucrative Web-search engine, is converting its gratis product-search service into a paid lone.
Online retailers long for right away state to endeavor to put on show their products on Google's Shopping put laptop battery. Now, retailers include their products on behalf of gratis by if Google with selected data on the subject of the products. Google followed by ranks individuals products, such in the role of cameras, by popularity and penalty.

"Google Shopping long for sanction businesses of all sizes to compete effectively—and it long for help shoppers focus their intentions into procedures lightning fast," wrote Sameer Samat, a Google subordinate president, in the field of a statement.
Eric preeminent, chief executive of Mercent Corp., which helps retailers put on the market and sell products through Google, understood Google's move "represents a fundamental stint in the field of how Google participates in the field of the e-commerce sell."

Mr. Preeminent estimated Google now generates around $800 million in the field of revenue annually from "product listing" ads so as to appear after that to search results on the Google shopping put. So as to sum possibly will intensification by $1 billion later the modification announced on Thursday is accomplished in the field of the U.S. By this fall, he understood.
A Google spokesman declined to comment on the estimate.

The move long for and affect how the results from the 10-year-old Google Shopping put appear in the field of the focal search engine. Facing the modification, as fill with searched on behalf of "cameras," on behalf of model, the top-five as a rule well-liked cameras from the shopping bleep often would appear underneath a little search-results associations. Later Thursday's broadcast, individuals associations long for eventually appear higher than the focal search results bleep with superior images of applicable products, suggesting the laptop battery shopping put possibly will comprehend a bump in the field of labyrinth traffic.

While Google is the nix. 1 Web-search engine, it pales in the field of comparison to Amazon.Com Inc. AMZN -2.20% and eBay Inc. EBAY -0.94% in the field of shopping-related searches. In the field of April, U.S. Internet users did on the subject of 80 million searches using Google's shopping-search put, while eBay and Amazon handled on the subject of 900 million and 335 million searches correspondingly, according to study steady comScore Inc. SCOR -1.49%

An Amazon spokesman declined to comment. Robert Chatwani, precede of Internet Marketing on behalf of eBay, understood in the field of a statement so as to eBay has elongated paid on behalf of put on show ads on the Google shopping put and devices to "fully participate in the field of the spanking Google Shopping offering, and prolong to harness the power of Google's advertisement offerings on behalf of our sellers and merchants."
Google previously tried to upgrade the shopping put in the field of order to catch up, but comScore data shows the service has stayed emphatic while its rivals state surged. Google and has been making other moves to better compete with Amazon, by union with retailers to develop a service so as to would assent to consumers store on behalf of goods online and receive their commands surrounded by a generation on behalf of a fee, fill with familiar with the be of importance state understood.
Google's shopping broadcast is lone of several attempts to generate new revenue from its focal point search engine. Google recently introduced specialized search services such in the role of Google Advisor, a mortgage and loan-search service; Google lodge Finder and Google running away Search. On behalf of individuals services, financial-services companies, hotels and airlines may possibly compensate to survive incorporated.

Danny Sullivan, editor of the SearchEngineLand.Com blog, wrote on Thursday so as to the shopping modification is "the originally period Google long for decommission a search item for consumption so as to previously listed companies on behalf of gratis." He added so as to the move long for "likely raise spanking uncertainties so as to Google may possibly expand graze gratis listings elsewhere."

The Google spokesman declined to laptop battery comment.

Google's move and uncertainties more or less slighter online retailers.